Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer selling products under the brand “Senco Gold & Diamonds.” The company offers gold, diamond, silver, platinum, gemstone and costume jewelry, along with coins and silver utensils. With over 108,000 gold jewelry designs and 46,000+ diamond designs, most of its handcrafted jewelry is created in-house in collaboration with 170+ skilled craftsmen. Senco Gold also has machine-made lightweight jewelry and multiple sub-brands such as Everlite, Gossip, and Aham to cater to younger & value-focused customers, while D’Signia and Vivaha cater to premium buyers. As of March 31, 2023, the company had 136 showrooms (70 company-operated and 61 franchisee) across 99 cities in 13 states.