Incorporated in 2012, Umiya Mobile Pvt. Ltd. is a retail company based in Rajkot, offering a wide range of mobile phones, accessories, and home appliances. The company features smartphones from leading brands such as Apple, Samsung, Realme, Xiaomi, Oppo, and Vivo. Its electronics lineup includes Smart TVs, ACs, refrigerators, coolers, and more from popular brands like Sony, LG, Panasonic, and Godrej. Umiya Mobile has established a strong retail presence with 154 stores in Gujarat and 52 in Maharashtra, catering to a diverse customer base through various business models. The product range also includes laptops and tablets from brands like Apple, Lenovo, and Realme, along with essential mobile accessories such as chargers, earplugs, power banks, smartwatches, and headphones. Additionally, the company sells home appliances including washing machines, wireless cameras, and LED TVs. As of September 30, 2024, the company employs around 127 personnel who handle daily operations and support functions such as administration, legal, accounting, and secretarial tasks.