Valencia Nutrition Limited, founded in 2013 and based in Bangalore, is an applied biotechnology startup focused on the development, research, marketing, and quality control of high-quality nutraceutical products. The company specializes in creating multi-nutrient functional beverages designed to prevent lifecycle-related diseases. Valencia operates under two primary brand names: Bounce Superdrinks and VitaMe Enriched Beverage. The Bounce Superdrinks brand offers a range of low-calorie hydration drinks, including products like Vitalize, Sports, Glucose, Gluco Fizz, Lemon Fizz, and Jeera Fizz. The VitaMe brand focuses on multi-nutrient drinks, with offerings such as Watermelon Prebiotic, Guava Electrolite, Lemon-Lime Antioxidant Burst, and Litchi-Mint Unwind. Valencia has an in-house research and development team dedicated to creating new formulations and products, which are tested and developed into final saleable forms. However, the company outsources the manufacturing, packaging, bottling, and transportation of its products.